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The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even

2014-09-02
Location Analysis of Library Coffee Shop opening Program Coffee Machine

Location Analysis of Library Coffee Shop opening Program Coffee Machine

After our careful investigation, according to the principle of setting up the store, we decided to choose the location of the store on the ground floor of Baoan Central Library. The reasons why we set up this store here are as follows: 1. Consumption potential analysis: whether we can win in the fierce competition, the key lies in whether we can have a large number of fixed consumer groups, which requires that the location where the store is located must have a huge flow.

2016-04-21
A cafe that doesn't sell beef noodles is not a good furniture store.

A cafe that doesn't sell beef noodles is not a good furniture store.

Before the interview, I went to the store in advance and ordered a bowl of large beef noodles. I would like to taste it first. After doing my homework, I learned that there was a large portion of beef noodles, so I was hungry all morning. But even so, the challenge of finishing large portions of beef noodles has not been met. The first impression of a large bowl of beef noodles is that it is affordable, and the configuration of noodles, meat and dishes also makes people seem to have an appetite, although they have not tasted it on the spot.

2016-10-24
Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Founded in 1971, Starbucks is the world's largest coffee chain, with nearly 21300 stores in North America, South America, Europe, the Middle East and the Pacific. What are the secrets of human desire hidden in the world's most successful coffee shop? The summary is shown in the following picture. Let's talk about it slowly. 1. Cup volume + pricing product function point: add quantity 1 beat 3, but price

2016-07-29
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
How to choose the address of opening a coffee shop

How to choose the address of opening a coffee shop

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2015-01-09
An exclusive interview with Wang Jinlong, Chairman of Starbucks China

An exclusive interview with Wang Jinlong, Chairman of Starbucks China

Mr. Wang Jinlong, president of Starbucks China, a well-known global coffee brand, came to Shenzhen to attend the third Shenzhen Summit of China Entrepreneur Forum. After the meeting, the reporter conducted an exclusive interview with Wang Jinlong. Wang Jinlong is gentle and gentle as the global vice president of Starbucks, which has been named the brightest star brand by BusinessWeek and a Fortune 500 company.

2015-04-09
How to improve the performance of cafes

How to improve the performance of cafes

When many people run cafes, they immediately want their projects to have huge sales and profits. It's good that such a thing happens, but it doesn't happen very often. For most cafes, success does not happen on its own. You must have a plan and work tirelessly to crown you with success. If the business doesn't have any plan, it's like

2014-08-04
Is a private cafe a dream or a bitterness?

Is a private cafe a dream or a bitterness?

I do not know since when, opening a private cafe has become a topic of interest for countless urban white-collar workers. Choose a good location, open a cafe, do not need to be too big, small and exquisite is the best, be sure to decorate according to your favorite style. Sell some simple meals and drinks, preferably with a few high-end books, and some elegant music in your spare time.

2015-07-13
Why are Starbucks, COSTA and other coffee shops scrambling to open stores in shopping malls?

Why are Starbucks, COSTA and other coffee shops scrambling to open stores in shopping malls?

The rapid expansion of coffee shops should be accompanied by differentiated operations, especially when they exist in the same shopping mall. With the continuous improvement of domestic consumers' cognitive ability of coffee, the requirements of coffee shops are no longer limited to the quality of coffee, they need high-recognition coffee brands, comfortable storefront environment and good service ability. Whether it is to determine the theme or optimize the store environment

2016-08-19
Starbucks promotes ice drop coffee in 19 selected stores in China.

Starbucks promotes ice drop coffee in 19 selected stores in China.

Whether you are a coffee lover or not, it is heroic to swallow a cup of hot coffee in this season. So, since you can't change the weather, Cold Brew is a good choice right now. In the past, ice drop coffee was common in independent cafes that had certain requirements for coffee quality. It's different from simply adding a few to the hot coffee.

2015-08-03
The cafe prepares for the decoration and atmosphere of the cafe.

The cafe prepares for the decoration and atmosphere of the cafe.

First, the outstanding storefront image design outstanding storefront image, both can transform the cafe environment. It can also leave a good impression on customers. So as to attract customers. Expand sales and increase turnover. The design of the store is simple, but. It is by no means easy to operate rice. First. You must have a keen mind and keen vision in order to gain insight into the tide of the times.

2014-09-19
There are seven simple principles for fine coffee to make good coffee.

There are seven simple principles for fine coffee to make good coffee.

To make good coffee, here are seven simple rules for reference. 1. Use freshly roasted coffee beans and store them for no more than a week. two。 Store the coffee beans in a dark container. 3. Freshly ground coffee beans before blending. 4. To make coffee, first put the water from the faucet for a few seconds, then use the fresh cold water that has just flowed out of the faucet, and then boil the water, but the time is not.

2014-11-10
Here are seven simple rules for making good coffee.

Here are seven simple rules for making good coffee.

Here are seven simple rules for making good coffee: use freshly roasted coffee beans and store them for no more than a week, preferably those roasted half an hour ago. Store the coffee beans in a dark container. Freshly ground coffee beans before blending. Leave the water in the faucet for a few seconds before use, and then boil it with the fresh cold water that has just flowed out of the faucet.

2014-10-30
Perfect Coffee Seven principles for making good Coffee

Perfect Coffee Seven principles for making good Coffee

To make good coffee, here are seven simple rules for reference: A. Use freshly roasted coffee beans and store them for no more than a week, preferably those roasted half an hour ago. b. Store the coffee beans in a dark container. c. Freshly ground coffee beans before blending. d. Leave the water from the faucet for a few seconds before use, and then use the fresh cold water that has just flowed out of the faucet

2015-08-19
To open a coffee shop and start a business, you have to do these seven things.

To open a coffee shop and start a business, you have to do these seven things.

I really want to open a small shop of my own. I envy you having your own cafe! These are the words I have heard most in the two and a half years since I opened the shop. But if you can not do the following seven, do not easily open a shop: 1. Pay attention to the things operated by the store very much. I use love, not ordinary love. Because the store is faced with a lot of setbacks and complexity.

2015-09-19
There are seven simple principles to make good coffee.

There are seven simple principles to make good coffee.

To make good coffee, here are seven simple rules for reference. 1. Use freshly roasted coffee beans and store them for no more than a week. two。 Store the coffee beans in a dark container. 3. Freshly ground coffee beans before blending. 4. To make coffee, first put the water from the faucet for a few seconds, then use the fresh cold water that has just flowed out of the faucet, and then boil the water, but the time is not.

2015-04-20
Ordos is forming a compound coffee market

Ordos is forming a compound coffee market

The famous Shangdao Coffee, Xiti Island Coffee, Mingdian Coffee and Diou Coffee live in Ordos and become an indispensable part of the cultural consumption life of citizens in Ordos City.

2014-06-04
Coffee shop owner experience exchange coffee shop marketing strategy

Coffee shop owner experience exchange coffee shop marketing strategy

I do not know since when, opening a private cafe has become a topic of interest for countless urban white-collar workers. Choose a good location, open a cafe, do not need to be too big, small and exquisite is the best, be sure to decorate according to your favorite style. Sell some simple meals and drinks, preferably with a few high-end books, and some elegant music in your spare time.

2015-09-07
Louisa LOUISA takes care of the coffee we make and makes every guest happy.

Louisa LOUISA takes care of the coffee we make and makes every guest happy.

Louisa Brand Story 01 Origins Louisa Coffee The origin of LOUISA COFFEE began long before the first store was founded. In 2003, if you want to drink a cup of good coffee, you have to spend at least a hundred yuan to drink it in the most professional coffee shop! However, in Europe and America, good coffee is not only available, but also affordable, coffee culture is deeply rooted. Coffee lovers at the time

2015-11-19
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